Brand Activism And Authentic Solidarity

#brand #reputation #solidarity
In these polarizing times, many consumers are voting with their wallets, in favor of brands that are striving to make the world a better place.
People are generally more willing to buy from—and invest in—companies that take a stand on social issues.
Merely stating that you are advocating for a social issue is no longer sufficient because people go out of their way to research different aspects of an organization.

Check out the entire blog, ‘Brand Activism and Authentic Solidarity’ here - https://girlpowertalk.com/bran....d-activism-and-authe

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